Have you seen the latest WeBuyAnyCar.com adverts? They are very interesting.
If not, here’s 30 seconds that will put you in the picture:
There’s a whole series of these. In one, the lady on the sofa tells us that she happily sold her car with this company even though she could have got a better price selling privately, then adds:
“Yeah, they just let me say that in an ad for WeBuyAnyCar.com… cos they know quite a lot of us value our time more than a few extra quid.”
Time-pressure is consistently one of the greatest challenges most of the people are facing. In fact, it’s becoming a national epidemic and yet, despite the continual frustration of not having enough time to do everything we want to do, we can still invest significant amounts of our precious 168 hours each week doing things that really aren’t that important.
This is what WeBuyAnyCar.com have tapped into. What they are saying is, “Your time is the most valuable thing that you have. Spend it on important things, with important people, not in doing something you don’t like, you aren’t very good at and, at the end of the day, isn’t worth much anyway.”
One of the most helpful things I think you can do to help with this is to settle on a fixed figure, yes an actual amount – in pounds, of how much one hour of your time is worth.
How you come to this figure is not so important. You can divide your earnings by the hours you work. You can divide the amount you aspire to earn by the amount of hours you’d like to work. You may just come up with a number based on what someone would have to pay you to take you away from doing something very important and give them that time instead.
Let’s say you settle on £50/hour. Now write that figure down and carry it with you for a week. Put it in your wallet, your purse on in your pocket. Now consciously live with it and see how it affects what you do with your time, inside and outside of work.
Is an hour round the dinner table with my family or good friends worth it? Yes. How about an hour watching something rubbish on tele? Perhaps not.
This is what these adverts are tapping into. Is an extra 150 quid worth half of your weekend and all that hassle?
I’m not one who advocates living at high intensity all the time. The truth is that if we spend enough of our time concentrating on the most valuable activities in a focused and productive manner, the likelihood is we will have plenty left to relax and enjoy the things we value most.
If some more insight on this subject would be helpful, I ran a webinar called ‘Who Stole My Day?’ and it’s available here as an on-demand reply. It’s a better use of your time than watching adverts on YouTube!